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Discount Dragon

Discount Dragon is a direct-to-consumer e-commerce business that specialises in offering significant discounts on branded FMCG dry groceries and beverages.
Our focus is on selling surplus, mis-packaged, and close-to-expiry items, providing customers with great savings compared to full retail prices.


BeerMonster is a direct-to-consumer e-commerce business that caters to craft beer enthusiasts, offering a wide selection of discounted craft beers, ciders, and spirits. We specialise in selling surplus, end of line, and mis-packaged goods, ensuring our customers can enjoy their favourite beverages at affordable prices.

Let's Explore

Let’s Explore is dedicated to inspiring and educating through immersive experiences. Our Oceans, Wildlife, and Space packs combine cutting-edge technology with hands-on play to enhance the learning process. Each pack includes a virtual reality smartphone-powered headset, holographic learning cube, book, and editorial content, allowing users to explore the wonders of our world and beyond.


Vodiac offers an affordable entry into the world of virtual reality with our smartphone-powered headset. Through our partnership with QVC and select retailers, we bring accessible virtual reality experiences to users. With a wide range of eighty virtual reality experiences available, from thrilling roller coaster rides to captivating Jurassic Safaris, Vodiac allows users to immerse themselves in exciting virtual worlds without breaking the bank.




Working with a number of established e-commerce platforms, along with its proprietary technology, Huddled Group is able to react quickly and efficiently to consumer demands and trends, ensuring it’s able to deliver the right product, at the right price, at speed.



Using advanced customer acquisition tools, along with proprietary technology Huddled Group is able to acquire customers at the right price, which combined its proprietary ‘Advanced Data Technology’ (ADT) solution enables it to deliver profitable customers at scale.



Using its ‘ADT’ solution, the Company’s data analysts are able to understand buying habits, allowing each brand to interact with customers at exactly the right buying moment. This data when combined with excellent customer service allows it to deliver greater repeat and multiple purchases.


We are dedicated to delivering exceptional value and efficiency in the ever-expanding realm of e-commerce.

Our mission is to launch and cultivate innovative, hyper-relevant businesses that not only meet the evolving needs of our customers but also maximise shareholder value.

Through strategic investments, continuous innovation, and a customer-centric approach; combined with a management team with a track-record of successfully launching, building and exiting businesses in the Technology, Media and Telecom sector we ensure that our businesses stay at the forefront of their respective industries, and not only meet the evolving needs of our customers but also maximise shareholder value.

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Revenue growth of
Discount Dragon
Aug 22 - Aug 23


Sale of ‘Location
Based Business’
Feb 23


Satisfied customers
Rated ‘Excellent’
on Trustpilot


Products sold in
last 12 months


Specialising in taking brands
direct-to-consumers globally

Our strategy is centred around continuous innovation, strategic investments, and cultivating strong partnerships.

By staying ahead of market trends and embracing emerging technologies, we aim to remain at the forefront of our industries. We are dedicated to nurturing our current businesses, leveraging their strengths, and exploring new opportunities for expansion. Through disciplined execution and a customer-centric approach, we are poised to achieve our strategic objectives and drive sustainable growth.

“By adapting to changing consumer preferences and leveraging emerging technologies, we position our businesses for long-term growth and profitability.”


Keep always updated
with our fresh news posts

At Huddled we like to keep everyone updated with what’s happening, from industry news, to new product launches.

Discount Dragon
January 25, 2024

Meet the pureplay brand setting the value sector alight

Emerging as a new player in the value market, Discount Dragon is…
Discount Dragon
January 8, 2024

Discount Dragon now delivers FREE to even the remotest locations in the UK

Discount Dragon now delivers FREE to even the remotest locations in the…
January 4, 2024

BeerMonster launches its own range of Craft Ales

BeerMonster launches its own range of Craft AlesIn a delightful collaboration between…
November 25, 2023

Whirlwind World Tour

James Murden and David Strang have just finished an incredible global tour…