JOIN US ON OUR JOURNEY
Why invest in us?
Our mission is simple, our vision is bold, and our ambition is to be the UK’s most trusted surplus superstore – a place where people can shop confidently, save money, and know they’re making a positive impact.
By investing in Huddled Group, you’ll be backing a business committed to being a force for good: making everyday life more affordable while reducing waste and delivering meaningful social value.
We’re still early in our growth journey, yet we’ve already been recognised as one of the UK’s fastest‑growing retailers in 2025 – a testament to our momentum and market relevance.
We’d love to welcome you as an investor. To find out more, email [email protected]
Did You Know?
If you are a Huddled Group shareholder, you are eligible for a 15% discount on Peeko. Whether it’s buying groceries and alcohol, wellness and sports nutrition, or beauty and cosmetics, you can feel good about protecting your pocket as well as the planet.
To get your shareholder discount code – exclusively for your use – email [email protected] providing proof of your shareholding.
Latest Investor Briefings
Latest Investor Presentations
Investors are pursuing sustainable goals with their investments, in addition to financial returns.
72% of UK investors would like their money invested to do some good as well as provide a financial return.
Financial Lives Survey 2024
FINANCIAL CONDUCT AUTHORITY
Younger investors prioritise purpose-driven investment products, and attitudes toward investing are shifting toward long-term, responsible growth.
UK Investment Report 2024
SHEPHERDS FRIENDLY
77% of individual investors globally say they are interested in investing in companies or funds that aim to achieve market-rate financial returns while also considering positive social and/or environmental impact.
Sustainable Signals Report 2024
MORGAN STANLEY
Investment approaches have continued to widen, from purely seeking to maximise financial return, to balancing financial return with better environmental or social outcomes.
J.P.MORGAN
Two-thirds of investors take ESG factors into account when investing in a company.
CBI
THE BOTTOM LINE
“We believe profitability coupled with responsibility delivers the greatest value and impact – and our mission reflects that.”
Martin Higginson
Executive Chairman and Founder, Huddled Group plc