A small crowd doing BIG things


products sold in
the past 6 months


web views in
the past 12 months


SKUs available


held in stock

The energy of a start-up combined with years of experience

Huddled Group is focused on building a portfolio of online digital brands. It has built a solid track record in digital marketing and e-commerce innovation. It is dedicated to delivering exceptional value along with extraordinary customer service, in the growing world of e-commerce

We are dedicated to delivering value and
efficiency in the growing world of e-commerce.

Our brands

Your favourite brands for less

Our aim? To make shopping for everyday branded favourites easy and affordable. We believe there’s a different way to drive costs down, and to help save waste at the same time. Did you know thousands of products are wasted each year because there’s an over supply, the packaging is wrong, or the goods are coming close to their Best Before Date. This is where we step in. We take these perfectly good products and sell them at up to 70% cheaper than their normal RRP.

Craft Beer at Refreshingly Low Prices

At BeerMonster, we aim to provide you with everything you could need to enjoy beer at home from curated craft beer cases to specialist brews.

Our buying team is focused in delivery you the best selection of beers at the very best prices, often up to 50% cheaper than you’ll find in Beer retailers.

Latest news & updates

Acquisition of Motatos UK Huddled Group, the owner of Discount Dragon Ltd., is pleased to announce that it has acquired the UK trading assets and

Free Heinz Ketchup anyone? We all love Heinz Ketchup, well it is the nation’s favourite, but when it’s FREE we love it even more. Today

BeerMonster Ducati clean up at Cadwell Round eight of the 2023 Bennetts British Superbike Championship proved to be a successful one for the Lake District-based

Double Delight for BeerMonster Ducati Tommy Bridewell and the BeerMonster Ducati team enjoyed a superb day of racing at Brands Hatch today taking both wins

“If everyone is moving forward together then success takes care of itself”

– Martin Higginson, Chairman