Online retailer Huddled takes control of Boop.
London-listed Huddled, which owns Discount Dragon, said it had bought a 75% controlling stake in Boop Beauty.
Online retailer Huddled has taken control of the surplus beauty product seller Boop Beauty.
London-listed Huddled, which owns Discount Dragon, said it has bought a 75pc controlling stake in Boop. The circular economy retailer told shareholders it will pay an undisclosed ‘modest sum’, with a commitment to inject further capital for growth. Boop is an online, direct-to-consumer retailer which specialises in the sale of surplus beauty and cosmetic products.
The business was founded by former L’Oréal in-house lawyer Yasmine Amr and delivered 558 orders in the second quarter of 2024. Boop Beauty’s online store has been taken offline to be integrated into Huddled Group.
