MEET THE TEAM
Board of Directors
Chief Executive Officer
Huddled Group plc
Martin is a seasoned Technology, Media and Telecoms (TMT) entrepreneur. He has set up sold and listed multiple businesses. His first business, a BMX magazine, was sold to IPC Magazines in 1982. Following three years with IPC he left to set up his own publishing and telecoms business Megafone. This was subsequently sold to Scottish Power Plc.
During his time with Scottish Power he joined its subsidiary, Scottish Telecom, as Managing Director of the Internet and Interactive division, including Internet ISP Demon Internet. Following the flotation of Thus plc (formerly Scottish Telecom) Martin moved on to establish Monstermob Group Plc which listed on AIM in 2003.
Over a three year period it grew to become a Top 50 AIM listed business with a market capitalisation of £192m. This business was sold to Zed Worldwide in late 2006. Martin has subsequently founded a range of businesses including Cityblock plc, a luxury student accommodation business which was privatised and sold to management in 2009; NetPlayTV plc, an interactive TV gaming business which boasted exclusive partnerships with Virgin Media, Channel Five, and ITV; and Digitalbox Plc, a digital media business.
Digitalbox was ranked in The Sunday Times Tech Track 100 in both 2015 and 2016 and listed on AIM in February 2019. Martin holds the position of Non-Executive Director of Digitalbox Plc and has previously held Non-Executive Director positions with Legend Plc and Cupid Plc.
Group Finance Director
Huddled Group plc
Prior to joining the board as Group Finance Director, Dan held the position of Group Head of Finance and has been a key part of the group’s management team since its inception and subsequent IPO in July 2018.
Dan was one of the earliest employees to join Monstermob Group plc, a mobile content business, progressing through various roles during his five years with the company, including UK Financial Controller and Group Accountant, during which time the company grew from a privately held startup into a global plc.
After leaving Monstermob, Dan took on the role of Group Financial Controller of NetPlay TV plc, an interactive gaming business.
He then went on to be Financial Controller of Studio Liddell, an animation and interactive studio, which became part of Huddled (then Immotion) in 2017.
Dan has a degree in Economics from Lancaster University and is a member of the Chartered Institute of Management Accountants.
Chief Operating Officer
Huddled Group plc
Named in the 2021 Forbes 30 Under 30 Europe List, Paul has focused his career on creating pioneering solutions to manage surplus food waste in the retail sector, founding surplus goods retailer, Food Circle Supermarket in 2017, preventing over 8 million products from going to waste.
Paul brought the retail business to Huddled Group in 2024 and rebranded to Nutricircle. Paul became the Group’s Chief Operating Officer in February 2025.
Passionate about social mobility, Paul spent two years as an Enterprise Advisor at Seven Hills Special Educational Needs & Disabilities School in Sheffield, working with the board and Sheffield City Council to help create more employment opportunities and experiences for young adults with special needs. He is also a guest lecturer at Sheffield City College, inspiring the next generation of aspiring entrepreneurs.
Non-Executive Chairman
Huddled Group plc
Sir Robin Miller was formerly Chief Executive (1985-98 and 2001-03) and Chairman (1998- 2001) of Emap plc, a leading media group in consumer and trade publishing, commercial radio, music TV channels and events. In 2003, Sir Robin became senior media adviser to HgCapital, and was involved in the successful disposal of Boosey & Hawkes and Clarion Events Limited. He was previously a non-executive Director of Channel Four Television (1999-2006) and was Chairman of their New Business Board. He was non-executive Chairman of the HMV Group (2004-2005), senior non-executive Director at Mecom Group pic (2005-2009), Chairman of Entertainment Rights plc (2008- 2009) and Setanta Sports Holdings Limited in 2009. He was also formerly a non-executive Director of Premier Sports Holdings and non-executive Chairman of DigitalBox plc.
Sir Robin is currently non-executive Chairman of Huddled Group plc and Tristar Communications Limited, and a Director of Widford Press Limited.
Non-Executive Director
Huddled Group plc
Nicholas has extensive investment banking and capital markets experience and is actively involved in public markets. Having read Engineering at St. John’s College, Cambridge, he commenced his career at Coopers & Lybrand where he qualified as a chartered accountant.
He joined Dresdner Kleinwort, where he worked in the corporate finance department advising a range of companies across a number of different sectors. When he left in 2009, he was a Managing Director and Head of Investment Banking for Dresdner Kleinwort’s hedge fund/alternative asset manager clients. He now holds a number of directorships of public companies with a particular focus on technology and financial sectors.
Non-Executive Director
Huddled Group plc
Mike has extensive leadership experience across consumer centric, high growth businesses through CEO, commercial, marketing and strategic roles including Boots, Argos, Dixons Retail Group, Travis Perkins, Holland and Barrett and Magnet Kitchens.
Mike was most recently the Commercial Director of Nobia UK , incorporating Magnet Kitchens . He joined from Coverings Ltd, a Tiles distribution and retail business where he was the Chief Executive officer. Prior to this, he was the Chief Commercial Officer at Holland & Barrett.
Mike also held the position of CCO both in Wickes and the Plumbing and Heating division at Travis Perkins PLC leading the transformation of both businesses.
Prior to this Mike led the turnaround of Harvard International PLC (formerly Alba PLC) as Chief Executive Officer, culminating in the successful sale to a listed Chinese consumer electronics business. Mike completed retail MBA modules at Manchester Business School sponsored by Home Retail Group.
Senior Leadership Team
Group Marketing Director
Huddled Group plc
Sam, with a wealth of experience in brand creation and management, strategic marketing, and communications, started his career at the global advertising giant Saatchi & Saatchi, primarily working on the Western European account for Proctor & Gamble, the world’s largest advertiser.
In 2008, Sam joined NetPlayTV plc, where he managed the brand portfolio for Challenge Jackpot, SuperCasino, and Bingos. He oversaw strategic media partnerships with Sky, Freeview, Channel Five, Virgin Media Television, and ITV. During this period, he launched the first-ever live, interactive gaming program on UK terrestrial television, managing bets exceeding £50 million monthly.
In 2010, Sam founded Digitalbox, a pure-play digital media business operating three trading brands: “Entertainment Daily,” “The Tab,” and “The Daily Mash.” In 2015 and 2016, the company was recognised in the Sunday Times HISCOX Tech Track 100, placing it among Britain’s top 100 fastest-growing private tech companies. Digitalbox listed on AIM in 2019.
In 2017, Sam joined Immotion Group plc as Group Marketing Director, overseeing the launch of their out-of-home proposition, ImmotionVR, and global partner offerings, including multiple brands from the Merlin Entertainment portfolio and MGM Resorts. In 2021/22, he played a pivotal role in developing and launching Immotion’s home-based entertainment offerings, ‘Let’s Explore: Oceans’ and ‘Vodiac VR.’
Sam currently holds the position of Group Marketing Director at Huddled Group plc.
Sam has a BSc Honours degree in Business & Economics from Lancaster University Management School.
Communications and Sustainability Director
Huddled Group plc
Andrea is a highly experienced communications and corporate affairs specialist, qualified in sustainability leadership. Passionate about enabling purpose-led organisations to create greater value and impact through sustainable growth, Andrea joined Huddled Group in January 2025.
With a career spanning over 30 years, Andrea has a unique breadth of skills and experience. She has run her own communications business, consulted both independently and as a Baringa Associate, and has operated at a senior level in high-profile organisations, including central government departments, law enforcement agencies, industry membership associations, and businesses in the telecoms, media, and technology sectors.
Andrea has a proven track record of establishing and leading functions, strengthening capabilities, developing impactful strategies, and delivering positive change to build brand reputation in complex organisations across the private, public, and non-profit sectors.
In 2010, she was seconded to 10 Downing Street to advise the newly formed Cameron-Clegg Government on communicating as a Coalition. In 2013, she was part of the leadership team that established the National Crime Agency. In 2021, Andrea began her consulting career and has more recently dedicated her efforts to helping organisations build a sustainable future.
Founder
BOOP Beauty
Yasmine started her career as a private equity lawyer at Freshfields advising clients on high-value mergers and acquisitions. She joined L’Oréal Group in 2019 and has extensive experience advising the business on brand, retailer, corporate and operations matters as Legal Counsel.
Yasmine founded Boop Beauty in 2023 after identifying an opportunity to save luxury beauty products from destruction while offering customers incredible value. Yasmine projected Boop into the consciousness of the British beauty industry winning a Marie Claire Sustainability award in 2024, during the first year of Boop’s trading.
Managing Director
BOOP Beauty
Recognised as one of NatWest Telegraph’s Top 100 Female Entrepreneurs to Watch and a recipient of multiple awards for her contributions to sustainable business, Maisie became Managing Director at Boop in February 2025, where she tackles waste in the beauty industry.
Since graduating in 2016 with a First-Class BSc Honours in Fashion Buying and Merchandising, Maisie she has been dedicated to driving innovation and creating a positive impact across both the fashion and beauty sectors. In her role at Rework Vintage Wholesalers – an organisation she founded – Maisie focused on addressing textile waste and promoting sustainability, diverting over 100 tonnes of clothing from landfills annually.
Managing Director
Nutricircle
With over a decades experience in the surplus goods market, James was instrumental in building and growing Food Circle Supermarket prior to its acquisition by Huddled Group and subsequent rebrand to Nutricircle.
James continued in his role as Operations Director when the company joined Huddled Group in 2024 and was appointed Nutricircle Managing Director in January 2025.
James spent his earlier career in Business Development roles, responsible for building partnerships with some of the UK’s largest food & FMCG manufacturers and retailers, helping them redistribute their surplus stock.
Financial Controller
Nutricircle
Joint Managing Director
Discount Dragon
Wayne has spent 30 years honing his craft as an online sales specialist, bringing a wealth of e-commerce expertise to Huddled Group. Passionate about harnessing commercial opportunities through digitisation, Wayne began his career by selling independently on eBay. With a keen eye for emerging trends, he quickly surpassed high street retail brands in the sale of Pokémon cards.
Wayne later shifted his focus to helping businesses establish an online presence, working with retailers and wholesalers to enhance their e-commerce capabilities and expand into online sales.
Since 2012, Wayne has collaborated with his fellow Joint Managing Director, Adam Stevens. Together, they founded Discount Dragon, and both continue to lead the business since its integration into Huddled Group Plc in October 2023.
Joint Managing Director
Discount Dragon
For over 20 years, Adam has been immersed in online sales, building a strong reputation and a proven track record by placing customer satisfaction at the heart of everything he does.
Adam’s e-commerce expertise is extensive, with experience spanning every aspect of the business. He has handled everything from supplier negotiations to post-sale customer service, and everything in between – including packing products for delivery.
Throughout his career, Adam has built and managed some of the largest independent selling accounts across a range of platforms, including Amazon FBA, Groupon, Wowcher, and eBay. His personal selling account attracted one million feedback comments and a 99.7% positive rating.
Since 2012, Adam has worked alongside his fellow Joint Managing Director, Wayne Kersh. Together, they founded Discount Dragon and continue to lead the business following its integration into Huddled Group Plc in October 2023.
Financial Controller
Discount Dragon
GROWTH
We are committed to continuously improving ourselves, our businesses, and the positive impact we have.
We operate responsibly and transparently.
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