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Huddled Group plc is a pioneer in the development of innovative online brands.
It is powered by its proprietary Advanced Data Technology platform helping to drive growth at speed.

Huddled is able to harness a unique set of skills, from entrepreneurial insight, to deep data driven analytics, which combined with its online marketing skills give it an advantage in a highly competitive world.

Discount Dragon

Discount Dragon is a direct-to-consumer e-commerce business, which focuses pre-dominantly on the sale of dry groceries and beverages, selling surplus, short-dated, end of line, and mispackaged items at significant discounts to their retail price.

Over 9.5m tons of food goes to waste in the UK each year, much of it as a result of oversupply, mis-packaged goods or short-dated stock being rejected by the big Supermarkets. Virtually all of it is perfectly good to eat, yet it gets wasted.

Through a long-standing relationships with wholesalers and distributors Discount Dragon works with trusted global and UK brands to buy this stock at discounted prices, allowing it to pass on these savings whilst also reducing food waste and benefiting UK families.

With over 20,000 Trustpilot reviews – Rated ‘Excellent’ Discount Dragon is quickly becoming recognised as a leader in the online discount grocery sector.

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Our aim is to tackle food waste, which is currently putting a huge strain on our precious planet. Tons of healthy and nutritious snacks, drinks and treats which would’ve otherwise gone to waste, end up in our warehouse ready for you lovely people to get your hands on!

These include high protein, gluten free, organic, vegan/vegetarian products plus other healthy alternatives to mainstream products. All delicious and still perfectly in-date! What’s not to like?

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Let’s Explore

The Let’s Explore VR range was originally born during Covid. From conception to product launch in under 8 weeks Let’s Explore Oceans was a testament to the team that worked on it. Delivering some £2m of sales in the final quarter of 2020 it quickly demonstrated there was a market for Immersive Learning products.

Following months of research and development the team have now gone on to produce three new products, a revamped Let’s Explore: Oceans, plus two brand new products; Let’s Explore: Wildlife, and Let’s Explore: Space. The Virtual Reality offering is powered by the users smartphone via a downloadable app. The Huddled tech team have developed a proprietary ‘gaze’ menu system meaning that the user can use gaze to start, stop, pause and select the VR experiences. This smart piece of technology means the user does not have to remove the headset between experiences making it very user friendly.

Each pack comes complete with the new improved smartphone-powered VR headset, a range of VR experiences, a holographic Augmented Reality cube, a full-colour hardback fact book, a sticker book, a giant poster, and an interactive model.

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Vodiac was born as a result of retailers wanting an affordable Virtual Reality headset powered by the users smartphone, complete with 80 Virtual Reality fun and educational experiences. The Virtual Reality technology used in the Vodiac smartphone app is exactly the same proprietary technology used by its bigger brother the Let’s Explore offering. This tech allows the user to use ‘gaze’ to start, stop, pause and select each VR experience.

With 80 experiences to choose from over seven channels; Adrenaline, Thrills, Wonders, Explore, Relaxation, Family and Documentaries the experiences have been selected to ensure there’s something for everyone, from meditation experiences to rollercoasters, Jurassic Safaris, to VR documentaries. With several hours of viewing this headset has been developed as an affordable entree to Virtual Reality.

Sold predominantly via QVC UK, USA, Canada and Australia, along with a number of selected retailers. (inc: Great Universal Stores, Airport Concessions, Hamleys, FAO Schwarz, MenKind).

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Keep always updated
with our fresh news posts

At Huddled we like to keep everyone updated with what’s happening, from industry news, to new product launches.

Discount DragonNews
June 17, 2024

Discount Dragon makes first TV Commercial

Discount Dragon teams up with ABF Creative for debut TV ad, set…
Huddled Group
May 14, 2024

Huddled Group plc – Final Results

Martin Higginson, Group CEO, and Dan Wortley, Group FD hosted an online…
Discount Dragon
May 13, 2024

Did you see us in The Sun?

The new owners of Discount Dragon have set out ambitious plans for the business…
Discount Dragon
April 18, 2024

Did you see us in the press?

Our Deals of the Day were featured in the Daily Express ,…