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10%+

Of beauty products are
going to waste

90m

Items of beauty products are
thrown away each year

6.2%

Of discarded goods are
due to overproduction

20+

Beauty partners

GIVING A SECOND CHANCE TO HIGH-END BEAUTY PRODUCTS

An online shop that gives a second chance to imperfect & undesirable beauty products.

We sell mid-to high-end make-up, hair & skin care at up to 50% off.

At Boop, we believe that beauty should be accessible to everyone. By offering high-quality products at reduced prices, we empower our customers to explore and enjoy a wide range of beauty options without breaking the bank. Additionally, our business model promotes sustainability by reducing the number of products that might otherwise end up in landfills, thereby contributing to a more eco-friendly beauty industry.

We understand the need to Preserve Brand Value & we’re echoing how quality fashion brands are discounted in a premium environment.

Selling imperfects builds a sustainable brand and future-proofs for changes in law.

We are targeting an
untapped opportunity

Boop Beauty is an online destination celebrating the unique allure of imperfect and undesirable beauty products. At Boop Beauty, we believe that beauty doesn’t conform to a single standard; it flourishes in the quirks and flaws that make each item distinctive. Our products feature a curated selection of cosmetics, skincare, and personal care items that might be overlooked or dismissed by mainstream retailers – whether due to minor packaging flaws, unusual shades, or limited-edition pieces that never made it to the mass market.

We embrace the beauty in imperfection, offering our customers the chance to explore products with character, charm, and a story to tell. At Boop Beauty, you’ll find everything from slightly dented lipsticks to eyeshadow palettes with misprinted labels, all at accessible prices. Our mission is to redefine the beauty shopping experience, making it more inclusive and sustainable by giving these products a new home.

BLOG & NEWS

Keep always updated
with our fresh news posts

At Huddled we like to keep everyone updated with what’s happening, from industry news, to new product launches.

Huddled Group
August 4, 2024

A Different Perspective with Martin Higginson, Founder & CEO Huddled Group plc

Martin talks to Nick Searle about his entrepreneurial journey to date.
Discount Dragon
July 22, 2024

Did You See Our New TV Advert?

The advert beautifully encapsulates the essence of Discount Dragon’s value proposition.
Boop
July 10, 2024

Beauty waste retailer Boop Beauty has been acquired. What’s next?

We're preparing for an exciting relaunch with more brands and products.
Boop
July 9, 2024

Online retailer Huddled takes control of Boop

Boop specialises in the sale of surplus beauty and cosmetic products.