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Did you see us in The Sun?

The new owners of Discount Dragon have set out ambitious plans for the business as bargain-hungry Brits drive sales higher.

The online retailer sells heavily discounted products by big brands that are close to the end of their shelf life. Some, such as Dairy Milk bars and Body Shop moisturisers, sell for just 1p.

The firm was bought in October by Huddled Group Plc and bosses plan to open a bigger warehouse to grow the firm tenfold.

Huddled’s Martin Higginson said: “It was a tiny business starved of cash and expertise, but we see big potential.”

Discount Dragon posted a 21 per cent rise in revenues in the first quarter to £2.1million while orders rose by a third to 64,000.