Beauty-lovers can get their hands on Charlotte Tilbury and Estee Lauder for less, so long as they don’t mind the products being a little wonky.
We all love a beauty bargain, but did you know that snagging discounted beauty products can also be a win for the environment?
Boop is shaking up the beauty industry by offering premium products at jaw-dropping discounts — all because they’re a little ‘wonky.’
Think of Boop as the beauty world’s best-kept secret. Its where high-end products go when they have minor packaging flaws, discontinued branding, or are simply surplus stock.
And while they may not look pristine on the outside, the inside is just as luxurious as what you’d find at major retailers.
Living360’s content editor Evelyn Richards investigates the best Boop deals, speaks to the founder and tests out a product herself.
The ugly truth of wasted beauty products
If you’ve ever hesitated to buy a discounted beauty product, let’s put things into perspective: the beauty industry produces 120 billion pieces of packaging each year, and an estimated 95% of cosmetic packaging gets thrown away, according to CleanHub.
That’s before even mentioning the thousands of unsold products that end up in landfill every year due to minor imperfections or overproduction.
A 2022 report found that 10% of beauty products go to waste within supply chains, amounting to $4.8 billion (£3.8 billion) in discarded products annually, according to Professional Beauty.
But here’s the good news: you can help reduce this waste by giving perfectly good products a second chance.
Boop’s founder, Yasmine Amr, saw an opportunity to do just that.
