Huddled Group’s beauty and cosmetics e-commerce brand, BOOP Beauty, has moved its fulfilment operation to THG Ingenuity in a move that leverages technology to expand inventory capacity, reduce packing and picking errors, and speed up delivery.
BOOP Beauty is the first of the group’s three brands to transition to the new ‘Autostore’ facility and is now fully operational, having completed the move on 12 October. The other two brands, Nutricircle and Discount Dragon aim to complete their move to the new facility before the retail peaks of Black Friday and the Christmas shopping season.
The group, which specialises in sourcing and redistributing surplus goods, partnered with THG Ingenuity earlier this year to help accelerate its growth plans and improve the customer experience.
Paul Simpson, Chief Operating Officer, Huddled Group Plc, said:
“We’re very excited about the opportunities this partnership brings. Our customers – who are at the heart of what we do – will benefit from being able to order products up to 11pm for next-day delivery, and with a 99.9% picking and packing accuracy, this new facility will significantly reduce the risk of delivery errors.”
BOOP Beauty, already an award-winning brand following its recognition at the 2024 Marie Claire Sustainability Awards, is a fledgling business acquired by Huddled Group in July 2024. Providing customers with access to premium products at huge discounts, BOOP’s product range continues to expand as new supplier partnerships are forged with manufacturers and retailers looking to dispose of surplus goods sustainably.
From perfume and make-up to lotions and pamper-packs, BOOP’s impressive surplus product range is attracting a loyal customer base that values quality and sustainability. This partnership with THG Ingenuity will enable the business to continue its growth trajectory whilst also delivering an improved customer experience.
Find out more about Huddled Group at www.Huddled.com or shop today at www.BoopBeauty.co.uk
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Notes to editors:
1. About TGH Ingenuity Autostore facility
2. Huddled Group Plc is a dynamic e-commerce retail group specialising in surplus goods and operating a portfolio of socially and environmentally responsible businesses that serve customers across the UK. By protecting both people’s pockets and the planet by preventing perfectly good products from going to waste, Huddled Group sources and redistributes surplus goods, delivering quality products at accessibly low prices, benefiting customers and reducing unnecessary waste in the FMCG supply chain.
3. BOOP Beauty operates in the premium beauty and cosmetics market, providing customers with access to premium products at huge discounts. From perfume and make-up to lotions and pamper-packs.
