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200+

Brand partners

80k

Unique DTC customers
on Shopify

70%

Repeat customer
rate

7m

Approximately
items saved

LET’S HELP THE PLANET ONE PROTEIN BAR AT A TIME!

From protein snacks to tasty treats by your favourite brands

We have everything you need to maintain a healthy and active lifestyle whilst saving the pennies!

Our aim is to tackle food waste, which is currently putting a huge strain on our precious planet. Tons of healthy and nutritious snacks, drinks and treats which would’ve otherwise gone to waste, end up in our warehouse ready for you lovely people to get your hands on! These include high protein, gluten free, organic, vegan/vegetarian products plus other healthy alternatives to mainstream products. All delicious and still perfectly in-date! What’s not to like?

Our aim is to tackle food waste, which is currently putting a huge strain on our precious planet.

Tons of healthy and nutritious snacks, drinks and treats which would’ve otherwise gone to waste, end up in our warehouse ready for you lovely people to get your hands on!

We have a huge
appreciation for the
planet we live on...

From a desk in a shared office space, to our own huge warehouse, Nutricircle haven’t stopped growing since Paul and James started it all back in 2018. From our base here in the outskirts of Sheffield, we serve thousands of customers from all four corners of the UK.

Not to blow our own trumpets, but we have won the the Hallam Enterprise Award AND were listed on the Forbes 30 Under 30 list in 2021. (Not to mention the time we went on Dragons Den! It never aired but that’s not the point…)

Our proudest achievement, however, is gaining the ability to provide our fantastic customers amazing saving opportunities and a huge range of healthy snacks and treats. There really is something for everyone. So, stick around and join us in our journey to tackle food waste!

BLOG & NEWS

Keep always updated
with our fresh news posts

At Huddled we like to keep everyone updated with what’s happening, from industry news, to new product launches.

Boop
October 11, 2024

Beauty waste retailer Boop featured on ITV 1’s Shop On TV

Boop’s founder, Yasmine Amr, and Operations Director, Maisie Stanyon, featured on the…
Boop
September 18, 2024

Boop wins the Marie Claire Sustainability Awards 2024

Boop reaffirms its commitment to helping consumers make sustainable changes.
Huddled Group
August 4, 2024

A Different Perspective with Martin Higginson, Founder & CEO Huddled Group plc

Martin talks to Nick Searle about his entrepreneurial journey to date.
Discount Dragon
July 22, 2024

Did You See Our New TV Advert?

The advert beautifully encapsulates the essence of Discount Dragon’s value proposition.