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Acquisition of Motatos UK

Acquisition of Motatos UK

Huddled Group, the owner of Discount Dragon Ltd., is pleased to announce that it has acquired the UK trading assets and stock of online retailer Motatos for an undisclosed sum.

Matsmart-Motatos, the Swedish-based D2C e-commerce business dedicated to tackling global food waste, sells food and consumer products at risk of being wasted at low prices to price and sustainability conscious customers online. Motatos launched in the UK in June 2022 and has continuously gained significant traction in the UK market, having signed up 10,000 new customers each month and recirculated, along with its customers and suppliers, over 1,000 tonnes of food and consumer products. The Group has now decided to focus its efforts on its core markets, the DACH and Nordic regions, and exit the UK market with immediate effect.

The acquisition of Motatos’ assets is complementary to the Group’s Discount Dragon brand, which also focuses on the sale of surplus or short-dated stock. The addition also invites Motatos’ customers to continue saving money through fantastic value items across food and drink, home, garden, health and beauty, pets, and toys.

The market for discounters has been expanding significantly, particularly during the UK’s cost of living crisis – Mintel research shows 95% of all consumers now shopping, to some degree, at a discount retailer. According to Nielsen, the market share of discounters in the UK has increased more than fourfold in the last 15 years, from 4.6% in 2008 compared to 19.6% in 2022.

Martin Higginson, Chairman of Huddled Group, said:

“We are delighted to complete the acquisition of Motatos UK which is a natural fit to complement our Discount Dragon brand. At a time when consumers are struggling with the cost of living and looking to seek better value, we believe we are well positioned to offer everyday essentials at heavily discounted prices to the mass market.”

Peter Beckius, CEO of Motatos, comment:

“As a zero waste business, it is of course important to us to make sure that the food and household products we have in stock will not be discarded, but find their way to the market and eventually peoples’ homes. We also leave hoping that the UK food sector will keep working towards zero waste. It is an important battle to win, for the planet and for peoples’ wallets.”

CONTACTS

Alma PR020 3405 0205
Rebecca Sanders-Hewettrsh@almapr.co.uk
Sam Modlin 
Kieran Breheny 

About Huddled

Huddled Group is holding company for e-commerce businesses – formed from a collective of people, each with years of expertise in their respective fields. “Huddled” together we know how to find amazing products and fulfil their potential – creating infrastructure, creating the go-to-market strategy and driving growth.

About Discount Dragon

Discount Dragon’s aim is to make shopping for everyday essentials fun, easy and affordable. Specialising in overstocked and short dated stock, Discount Dragon sells value items across food and drink, home, garden, health and beauty, pets, and toys.

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Free Heinz Ketchup anyone?

Free Heinz Ketchup anyone?

We all love Heinz Ketchup, well it is the nation’s favourite, but when it’s FREE we love it even more. Today Discount Dragon are giving it away, just visit the website and claim your FREEBIE before they disappear. 

Hurry stock is limited. 

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BeerMonster Ducati clean up at Cadwell

BeerMonster Ducati clean up at Cadwell

Round eight of the 2023 Bennetts British Superbike Championship proved to be a successful one for the Lake District-based BeerMonster Ducati team who claimed all three race wins over the bank holiday weekend at Cadwell Park.

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Double Delight for BeerMonster Ducati

Double Delight for BeerMonster Ducati

Tommy Bridewell and the BeerMonster Ducati team enjoyed a superb day of racing at Brands Hatch today taking both wins at round six of the Bennetts British Superbike Championship to extend his title lead over team-mate Glenn Irwin to 34.5pts.

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Amanda Holden tries new viral Tik-Tok ‘Hot Pickle’

Amanda Holden tries new viral Tik-Tok ‘Hot Pickle’

TV & Radio star, Amanda Holden tried the new viral TikTok ‘Hot Pickle’ trend live on radio today. Holden attempted the ‘Hot Pickle’ Challenge, along with fellow presenter Ashley Roberts. 

You can watch the video live on the link below and check out the pickles for yourself at the Discount Dragon website, and only £1.69 you and your friends can also try the challenge without breaking the bank.

Read the full article: https://www.dailymail.co.uk/video/tvshowbiz/video-2883225/Video-Amanda-Holden-tries-new-viral-TikTok-Hot-Pickle-trend-live-radio.html

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Another Purrrrrfect Delivery!

Another Purrrrrfect Delivery!

With loads of pet products at massively discounted prices it’s no wonder Bosco and Bean couldn’t wait to check out their latest delivery. And the verdict…..”Purrrfect!”

Thanks for sending in the photo – keep ‘em coming.

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Why not use your Pet Pig to truffle you out a bargain?

Why not use your Pet Pig to truffle you out a bargain?

When we received this photo we could couldn’t stop laughing. Discount Dragon customer, Stephen Beresford found his pet pig sniffing out the bargains as his box was delivered today. 

“Great photo Stephen – thanks for sending it to us”. 

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The Huddled Warehouse Team get a makeover

The Huddled Warehouse Team get a makeover

Staff at the Huddled 40,000 square foot warehouse HQ in Leigh, Greater Manchester got a bit of makeover today with new T-Shirts, Tops and Hi-Vis jackets. 

“The new clothing is all part of making the team feel part of a bigger journey”, Said Sam Higginson, Brand Director.

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The Sun, Britain’s Biggest Selling newspaper features Discount Dragon – Again!

The Sun, Britain’s Biggest Selling newspaper features Discount Dragon – Again!

In an article published today, headed up Secret Saver, The Sun ran an article on Discount Dragon – ‘The shop you’ve never heard of where you can buy top brands like Fairy and Heinz for as little as 19p’.

The article explained to their readers how shoppers can nab themselves massive savings, whilst also reassuring them that whilst they might not have heard of the store, the 20,000 plus Trust Pilot reviews, rating ‘excellent’ should give them confidence when ordering. 

Read the full article: https://www.thesun.co.uk/money/22826292/shop-never-heard-of-heinz-fairy-cheap-money/

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Discount Dragon featured in The Sun

Discount Dragon featured in The Sun

Britain’s biggest selling newspaper, ‘The Sun’ exposed discount e-tailer, Discount Dragon, to their readers today. The article titled ‘Hidden Gems’ featured stores that are cheaper than both Aldi and Asda. 

In the article The Sun said; ‘the site offers fantastic price drops, for example I recently found a 24-pack of Snickers bars for £8.99. I found Aldi sells a pack of four for £1.65, so buying from Discount Dragon works out cheaper by around £1.”

Read the full article: https://www.the-sun.com/news/8216133/bargain-expert-stores-cheaper-than-aldi-asda/amp/