Beauty waste retailer Boop featured on ITV 1’s
Shop On TV.
Boop, the sustainable beauty retailer, has been featured on Shop On TV.
An exclusive collection of products was created for ITV1 viewers, containing 12 products across different beauty categories and featuring household names such as Armani Beauty, Sol de Janeiro, Aromatherapy Associates, Benefit and ESPA.
Boop’s founder, Yasmine Amr, and Operations Director, Maisie Stanyon, featured on the show to discuss Boop’s brand story and offering.
The feature resulted in a variety of products selling out on the night, including a curated Boop Rescue Bag and a Kylie Jenner Lip Kit.
With a reputation for pairing sustainability with luxury, Boop’s offering features big brand names from Tom Ford and Clarins to Drunk Elephant and Hermes fragrance. Customers can shop with savings up to 80% off the RRP.
Founder Yasmine Amr, a former L’Oréal in-house lawyer, said: “I’m delighted to introduce Boop to new audiences. Shop On TV has given us an incredible platform to reach new customers looking to enjoy luxury sustainably. We’ve had incredible take up and interested from customers following the show”.
Boop was founded in 2023 with the purpose of helping beauty brands sell excess, discontinued and aesthetically imperfect stock sustainably, while protecting brand value. The business joined the Huddled Group in July 2024 to help drive its growth.
Shop On TV airs every night on ITV1.
Founder Yasmine Amr, a former L’Oréal in-house lawyer, said: “I’m delighted to introduce Boop to new audiences. Shop On TV has given us an incredible platform to reach new customers looking to enjoy luxury sustainably. We’ve had incredible take up and interested from customers following the show”.
Boop was founded in 2023 with the purpose of helping beauty brands sell excess, discontinued and aesthetically imperfect stock sustainably, while protecting brand value. The business joined the Huddled Group in July 2024 to help drive its growth.
Shop On TV airs every night on ITV1.
