PROTECTING BOTH
By sourcing and redistributing surplus goods, we deliver quality products at accessibly low prices, benefiting customers and reducing unnecessary waste in the FMCG supply chain. During 2024, our three Huddled Group businesses worked together to be a force for good.
500000
items donated and distributed to food poverty charities in the UK
250000
households saved money by buying from us
5.7
items saved from being unnecessarily wasted
4840
tonnes of food waste diverted from landfill
12101
tonnes of CO2e emissions avoided
How it works
We buy surplus stock from manufacturers and retailers.
- Mispackaged
- Rebranded
- Out of season
- Short-dated
- Over-supplied
- Packaging imperfections
Avoiding unnecessary waste
We sell it online at a fraction of the usual price.
Tackling social inequalities
We deliver the heavily discounted goods direct to the customer’s door.
Increasing access to goods
Over 25,000 5* Reviews
Visit Discount Dragon for hot deals
I have used Discount Dragon loads of times since discovering it. If you want bargains then this is the place to go.
Angela P
Great products, great service
I recommend Nutricircle to all my family and friends. It’s a great way to help reduce food waste and get great bargains.
Ria G
A great idea
A great idea to stop perfectly good products going to landfill. I’ve made two purchases from here now as the discounts are so good.
Hannah C