WE CREATE LIVE COMMERCE EXPERIENCES
OUR BUSINESS
Who we are
Huddled Group Plc is the UK’s leading live commerce company behind Peeko and Nutricircle, online retail brands that specialise in selling surplus stock through live shopping experiences.
Building on the foundations of its e-commerce business, Huddled Group launched its live commerce operation in Summer 2026, developing its own proprietary software to link live selling environments to its automated fulfilment capability – giving customers a fun, interactive way to shop while still benefiting from next-day delivery.
The Peeko live portfolio continues to expand its product range, breadth of platforms, and broadcasting hours, with Peeko Gadgets, Peeko Treats, and Peeko Beauty operating today across Whatnot and eBay Live, as well as having a unique live selling capability on the Peeko.co.uk website. Nutricircle live is coming soon.
With a proven track record of building and scaling successful businesses across entertainment, technology, digital media and e-commerce, the Huddled Group leadership team is helping make live commerce mainstream in the UK.
OUR PURPOSE
What we do
We create live commerce experiences and build online communities where customers across the UK can connect, chat, bid and buy together – in a fun, engaging way.
By combining the excitement of live shopping with the reliability of automated fulfilment and next-day delivery, we give cost-conscious customers a retail experience that’s engaging, interactive, and great value.
They can set the bid, enjoy the banter, and bag a bargain – delivered next-day.
By sourcing perfectly good surplus products, we’ve reinvented the way surplus stock is sold, moving products quickly through our live shopping channels, giving customers great bargains while reducing unnecessary waste across the FMCG supply chain.
OUR VISION
Why we do it
Our vision is to be the UK’s No.1 live commerce operator, known for putting the fun back into shopping and transforming e-commerce from a transactional process into a human, interactive and engaging experience that connects people, brands and communities.