HOW WE EVOLVED
Huddled
[ /ˈhʌd.əld/ ] adjective
A term that describes both the act of gathering closely together and the spirit of drawing people together.
Our diverse team of visionaries and doers are experts at bringing people together from across different functions, organisations, and sectors to support our mission, enabling us to protect people’s pockets and the planet by preventing perfectly good product from going to waste.
Huddled Group has evolved considerably since the acquisition of Discount Dragon. Our focus on growing our e-commerce activities through saving surplus stock from waste has been one of the key foundations of our business ethos.
We have strengthened our commitment to achieving sustainable growth, creating greater value and impact for people, planet, and prosperity.
While entrepreneurialism and investment lay the foundation of Huddled Group, we believe that regeneration, relevance, and relationships are the true drivers of our ongoing success.
We are no strangers to launching and leading growing businesses and have spent over forty years’ successfully identifying, building, exiting and floating high-profile consumer businesses.
We know what it takes to build a market leading business from launch to scale, both through organic growth and acquisition. At Huddled Group, our pursuit of success goes beyond financial growth – we’re committed to creating a lasting positive impact on society and the environment.
“Our sustainability journey – like our story is one of evolution and continuous improvement.”
Since re-launching Huddled Group plc in 2023, we have experienced rapid growth, acquiring three emerging businesses, each specialising in a different retail sector. Discount Dragon (Groceries and Alcohol), Nutricircle (Wellness and Sports Nutrition), and BOOP Beauty (Beauty and Cosmetics). As part of Huddled Group, these businesses share our mission and live and breathe our values.
We view sustainable growth as an ongoing journey, one that evolves with every step we take. As we continue to strengthen our offering, expand our customer base, and increase our impact, we remain grateful to all those who support our mission and play an invaluable role within our story.
Together, with our customers, employees, suppliers, partners, and investors, we will continue to do our bit to be a force for good – delivering value to shareholders while making a positive social and environmental impact.
Now that you’ve learned about our story, we invite you to meet the team behind it.
MEET THE TEAM