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OUR MISSION IS TO BE A

force for
good

Delivering value to shareholders while making a positive social and environmental impact.

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OUR BUSINESS

Who we are

Huddled Group Plc is a dynamic e-commerce retail group specialising in surplus goods and operating a portfolio of socially and environmentally responsible businesses that serve customers across the UK.

With a proven track record in creating, nurturing, and growing successful businesses, Huddled Group is committed to driving sustainable growth.

Since launching in 2023, we have experienced rapid growth, acquiring three emerging businesses, each specialising in a different FMCG retail sector: Discount Dragon (Groceries and Alcohol), Nutricircle (Wellness and Sports Nutrition), and BOOP Beauty (Beauty and Cosmetics).

OUR PURPOSE

What we do

We protect both people’s pockets and the planet by preventing perfectly good products from going to waste.

By sourcing and redistributing surplus goods, we deliver quality products at accessibly low prices, benefiting customers and reducing unnecessary waste in the FMCG supply chain.

By diverting surplus products from landfill and putting them into the hands of customers at a fraction of the retail price, we enable suppliers, manufacturers, and customers to benefit financially, while also making a positive impact on the environment.

OUR VISION

Why we do it

Our goal is to be recognised as the UK’s most trusted surplus goods e-commerce retail group, tackling food insecurity and climate change head-on by reducing unnecessary waste to landfill.

By redistributing perfectly good products to customers at a fraction of the retail price, we create value for stakeholders and have a positive impact economically, socially, and environmentally.