Category: Small Business: Multi-brand retailer
The Judges explain why Boop won:
Boop is on a mission to save the products that are perfect on the inside but look imperfect on the outside from going to landfill. The retailer kept over 5,000 items out of landfill in its first six months.
The retailer works directly with brands to help improve sustainability practices, and educates consumers on sustainable and ethical shopping, with the premise that small tweaks add up to a big impact. Boop tackles a critical beauty industry issue head-on: the wasteful practice of discarding imperfect stock. By rescuing this stock and reselling it at a discounted price, it creates a win-win for consumers and the planet. Its partnerships with major brands are reshaping how the industry deals with excess, demonstrating the power of sustainable business models.
Boop joined Huddled Group in 2024.
