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HOW WE DO IT

our
secret

Unlocking hidden value, connecting surplus with smart shoppers.

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How we do it

By being regenerative & relevant and leveraging relationships & resources we deliver rewards & results.

1. Regenerative

Peeko, our dynamic digital surplus superstore, is powered by cutting‑edge automated logistics and a trusted delivery partner. This enables us to market, sell, pick, pack and deliver surplus items at speed, giving customers access to great deals while reducing waste across the supply chain and helping to protect the environment.

2. Relationships

By helping manufacturers and retailers dispose of surplus sustainably, we offer a solution that not only strengthens their sustainability credentials but also boosts their bottom line by monetising surplus. This enables us to unlock value that benefits both our supplier partners and our customers.

3. Rewards

Peeko rewards those who visit the site by offering the chance to discover great deals, delivering the dopamine hit of the ‘middle aisle’ – unexpected finds, great prices, and fast-moving stock – all from the comfort of home. We say ‘Peeko it first’ because the best deals are the ones you don’t expect.

Ways of working

Our CIRCULAR values underpin the behaviours and culture across the business.
They set the tone for how we communicate and engage with others, conduct our business activities, and recruit new talent, establishing clear expectations for those we work with.

Collaborative

We believe that by working together, we can achieve more, and always strive to establish and nurture successful working relationships.

Innovative

We encourage creative thinking, curiosity, and the exploration of new ways to do things, embracing new technologies and capabilities.

Regenerative

We despise unnecessary waste and actively seek every opportunity to extend the life cycle of perfectly good products, diverting them from landfill.

Customer-focused

There is nothing we value more than a happy customer. By placing them at the heart of everything we do, we ensure our growth and success

Unified

We share a common goal: to drive sustainable growth and be a force for good – delivering value while making a positive social and environmental impact.

Learner-led

We have a thirst for knowledge and are committed to continuously improving ourselves, our business, and the impact we have on people and the planet.

Accessible

We are passionate about giving more people access to unattainable brands at affordably low prices, addressing inequalities, tackling food poverty, and enabling households to better cope with rising living costs.

Responsible

We carefully consider the wider impact of our actions, always taking accountability for our decisions. We strive to protect and promote good health and wellbeing of people, planet, and future prosperity.

CLEAR EXPECTATIONS

Shared values

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