Huddled Group plc has today launched Peeko Live, a new interactive shopping experience on Peeko.co.uk that transforms online shopping from a transactional process into a fun, engaging and social event.
Broadcasting live on Peeko.co.uk from 6pm to 10pm tonight, Peeko Live will give shoppers the chance to watch products demonstrated in real time, chat with presenters and fellow viewers, ask questions, bid in live auctions and secure bargains across groceries, gadgets, gifts and everyday goodies.
Customers can connect, chat, bid and buy in real time, with auctions starting from just £1.
Today’s show will feature:
- Live auctions starting from £1
- Groceries, gadgets, gifts and household products
- Real-time interaction with presenters
- Live chat with fellow shoppers
- Exclusive offers and flash deals
- New products throughout the show
- A fun, interactive shopping experience
Founder and Executive Chairman, Martin Higginson said:
“Today is a big deal for Huddled Group as we’re launching our own live commerce capability on our own channel, powered by proprietary technology developed in-house.
“Our e-commerce customers will have the opportunity to experience live shopping for the very first time on our own website. This marks an important milestone in our growth strategy, deploying our proprietary Live Link software to seamlessly connect live commerce, e-commerce and automated fulfilment into a single customer experience.
“We’ll continue to also expand our portfolio of thriving online communities across a range of channels and platforms including Whatnot, TikTok, eBay Live and our own channels.”
The launch of Peeko Live represents a significant step towards Huddled Group’s vision of becoming the UK’s No.1 live commerce operator, known for putting the fun back into shopping and transforming e-commerce from a transactional process into a human, interactive and engaging experience that connects people, brands and communities.



