Huddled Group plc has successfully launched Peeko Live, its proprietary live shopping platform, with its first broadcast attracting more than 3,000 viewers, generating 7,000 live bids and delivering strong customer engagement.
The platform went live on Peeko.co.uk at 6pm on Friday 30 October, combining live product demonstrations, interactive customer participation, real-time auctions and next-day delivery in a single shopping experience.
The inaugural four-hour Peeko Live broadcast delivered encouraging results despite being promoted primarily to Peeko’s existing customer base and supported by only minimal paid marketing activity.
Launching its own live shopping technology marks a major milestone in the Company’s evolution and signals the start of an ambitious new phase of growth.
The Group highlighted the following results from the launch broadcast:
- More than 3,000 unique viewers
- Peak concurrent audience of 340 viewers
- Average viewing time of 20 minutes
- More than 7,000 live bids placed
- £6,500 net revenue
- Product margin of 45% (excluding promotional launch items)
The programme featured products across Peeko’s Treats, Home, Beauty, Jewellery and Gadgets categories, alongside a guest appearance from television actress Lucy-Jo Hudson, who hosted the Peeko Home segment.
Viewers participated in a range of live shopping formats, including £1-start auctions, ten-second “sudden-death” auctions and flash sales on limited-stock products. Featured items included an iPad, Dyson hairdryer and Roborock robot vacuum.
Scaling up live shopping
Following the successful launch, Huddled plans to increase broadcasting activity significantly. From today, Peeko Live will broadcast for eight hours a day, from 2pm to 10pm, with further extensions planned as the business develops.
The launch forms part of Huddled’s broader strategy to build a multi-channel live commerce operation supported by its proprietary technology, expanding product range and purpose-built studio infrastructure.
The Company has established seven dedicated broadcast studios and intends to operate multiple live commerce channels across both owned and third-party platforms.
Founder and Executive Chairman, Martin Higginson said:
“We initially tested the concept of live shopping via TikTok and Whatnot, and the response confirmed our belief that there was a significant opportunity. On the back of this early success, we made the decision to develop our own proprietary technology. What our team has delivered in such a short period of time is quite remarkable.
“The launch of Peeko Live was a particularly important moment for us. Until the launch, this particular platform and shopping experience did not exist. To attract more than 3,000 unique viewers and generate over 7,000 bids during our first four-hour broadcast, whilst the technology performed flawlessly, is an outstanding start. I am immensely proud of what the team has achieved.”
Read the full Trading Announcement issued on 02 November 2026.
