The Judges explain why Food Circle (now Nutricircle) won:
Appalled at the quantity of good quality food and drink products that were routinely going to waste, James Barthorpe and Paul Simpson co-founded Food Circle in January 2018. It was the first online UK-based retailer offering surplus ‘in-date’ healthy food and drink products to customers at half the recommended retail price.
Food Circle joined Huddled Group in 2024, rebranding to Nutricircle.
