HUDDLED GROUP
We deliver value by sourcing and redistributing surplus goods, providing quality products at accessible prices to benefit customers by reducing waste in the FMCG supply chain, all while making a positive social and environmental impact.
Our three dynamic e-commerce retail brands each operate in a different FMCG market:
Discount Dragon
Rescues Groceries & Alcohol Goods
Focusing predominantly on dry groceries, beverages, and household goods, Discount Dragon delivers big brands to customers at small prices.
With many items under one pound and regular ‘Penny Savers’ giving access to premium brands for just 1p, Discount Dragon has fast become a favourite with cost-conscious households.
Discount Dragon was the first of the three businesses to join Huddled Group, acquired in 2023.
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Nutricircle
Rescues Wellness & Sports Nutrition Goods
Specialising predominantly in the nutritional snacks market, Nutricircle provides premium brand high-protein bars and shakes, as well as vegan and gluten free food and drink, helping health- and cost-conscious customers to fuel themselves for less.
Acquired by Huddled Group in 2024, ‘Food Supermarket’ was rebranded to Nutricircle to reflect its core market.
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BOOP Beauty
Rescues Beauty & Cosmetics Goods
Operating in the premium beauty and cosmetics market, award-winning BOOP Beauty is a pioneering brand that provides customers with access to premium products at huge discounts. From perfume and make-up to lotions and pamper-packs, BOOP’s impressive surplus product range is attracting an army of fans who appreciate that it’s what’s on the inside that counts.
BOOP Beauty is the most recent brand to join Huddled Group, acquired in July 2024.
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