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Penny Specials Galore on ITV1

Discount Dragon partnered with Shop on TV last night for an ITV1 exclusive.

Last night, Wednesday April 3rd, viewers of ITV were treated to a selection of Penny Specials. The three hour airing, starting at midnight on the UK’s most popular commercial TV channel, saw Discount Dragon partner with Shop on TV to showcase not only their website and the extensive range of value FMCG products, but also an exclusive range of Penny Specials, including Daim chocolate bars, Pringles, and Cadbury Delights, to name just a few.

The show proved so popular viewers had to be placed in a queue in order to check out, with many items selling out in minutes.

Talks are already underway about the next airing – Watch this space, or should we say, watch ITV.