Peeko Gadgets, Huddled Group plc’s fast-growing live commerce electronics brand, has once again secured the number one position in Whatnot’s weekly Everyday Electronics category rankings, reinforcing its position as one of the UK’s leading live commerce electronics retailers on the platform.
The achievement comes as the brand continues to deliver exceptional growth across both audience engagement and sales performance. Peeko Gadgets has now amassed more than 86,000 followers on Whatnot, rapidly establishing itself as the flagship brand within the Peeko portfolio.
Since launching earlier this year, the brand has delivered exceptional commercial momentum. Weekly sales increased from £17,660 in the week ending 23 August to £56,656 in the week ending 1 November, representing growth of 221%.
The strong performance follows strategic investment in additional gadget inventory during September, enabling the business to expand its product offering and meet growing customer demand. As a result, weekly revenues increased by 123% between the week ending 4 October and the week ending 1 November.
The combination of growing audience reach, increasing stock availability and strong customer engagement continues to strengthen Peeko Gadgets’ position in the rapidly expanding live commerce sector.
Founder and Executive Chairman, Martin Higginson said:
“We’ve built a highly engaged community of more than 86,000 followers, and we’re seeing that engagement translate into strong and sustained sales growth. Our investment in additional stock has helped unlock further momentum and we’re entering the important Christmas trading period from a position of real strength.
“With further stock deliveries arriving throughout November, our focus is on maintaining our category-leading position while continuing to grow revenues and introduce more customers to the excitement of live commerce.”
As Huddled continues to expand its live commerce operations, Peeko Gadgets remains a key growth driver within the Group, demonstrating the scalability of its community-led retail model and the growing consumer appetite for interactive shopping experiences.
